What is the Smart and Casual look?

It’s up there with “What came first the chicken or the egg?” What does smart/casual actually mean. Let’s sum it it into one easy sentence. It means an informal style without being too casual. I bet that doesn't help in the slightest. What you are looking for is a nice blend between comfort and formality. Think of it this way. It’s not what you would wear to a wedding and it’s not what you would wear on a Sunday going to watch the game in the local. It’s what you would wear at a networking event for your company or employer. You wouldn’t turn up in a tuxedo but you would arrive in your shorts. Its as simple as that.